Chuyện của tỷ phú Steve Jobs
“Không ai muốn chết. Ngay cả những người muốn lên thiên đàng cũng không muốn chết để đến đó. Cái chết không phải là cái đích mà ai cũng muốn. Nhưng chưa ai thoát khỏi nó. Và đó là lẽ tự nhiên vì cái chết có lẽ là một phát minh độc nhất trên cõi đời này. Nó là xúc tác cho sự thay đổi trên cõi đời. Nó bắt đầu cho cái mới mẽ. Ngay bây giờ cái mới là bạn, nhưng một ngày nào đó không xa bạn sẽ dần dần trở thành cái cũ và chắc là như vậy. Xin lỗi đã giỡn đùa như thế, nhưng nó khá đúng như vậy.” – Steve Jobs
Những câu chuyện cảm động của tỷ phú Steve Jobs:
- Sinh năm 1955.
- Bị mẹ ruột, một nữ sinh sau đại học độc thân, cho người khác làm con nuôi khi vừa sinh ra.
- Bỏ học đại học sau sáu tháng theo học.
- Không có tiền thuê phòng, phải ngủ dưới sàn phòng của bạn
- Từng nhặt ve chai, loại 5 cents một chai, để có tiền mua thức ăn. Có lúc, mỗi tuần chỉ có một bữa ăn ngon vào ngày chủ nhật, nhưng phải cuốc bộ tới 7 dặm.
- Thiết kế thành công máy tính Macintosh.
- Thành lập và làm chủ tịch Apple và trở thành tỷ phú Mỹ kim.
- Bị buộc từ chức chủ tịch công ty Apple do mình sáng lập.
- Sáng lập công ty mới, NeXT, cùng với người yêu. Sau khi làm ăn khắm khá, Apple mua lại NeXT và trở lại làm chủ tịch của Apple.
- Năm 2004, bị phát hiện ung thư tuỵ. Bác sĩ tuyên bố chỉ có thể sống cở 3 – 6 tháng nữa.
- Sống với bệnh tật, tiếp tục phát triển Apple, đi diễn thuyết nhiều nơi rất vô tư.
- Có 4 con (1 với tình nhân, 3 với vợ sau này – người cùng lập NeXT)
- Tài sản trị giá khoảng 8.3 tỷ Mỹ kim.
- Tháng 8 năm 2011 từ chức chủ tịch Apple.
- Tháng 10 năm 2011, chia tay trái đất.
Những quan điểm đáng suy nghĩ của tỷ phú Steve Jobs:
- “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” – “Đôi khi, trong lúc bạn phát minh, bạn mắc sai lầm. Cách tốt nhất là nhanh chóng chấp nhận điều đó, và tiết tục với những phát minh khác.”
- “I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money.” – “Tôi có trên 1 triệu Mỹ kim khi tôi 23, và trên 10 triệu Mỹ kim khi tôi 24, và trên một tỷ Mỹ Kim khi tôi 25, và điều đó không quan trọng vì tôi chưa từng làm việc vì tiền.”
- “No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.” – “Không ai muốn chết. Ngay cả những người muốn lên thiên đàng cũng không muốn chết để đến đó. Cái chết không phải là cái đích mà ai cũng muốn. Nhưng chưa ai thoát khỏi nó. Và đó là lẽ tự nhiên vì cái chết có lẽ là một phát minh độc nhất trên cõi đời này. Nó là xúc tác cho sự thay đổi trên cõi đời. Nó bắt đầu cho cái mới mẽ. Ngay bây giờ cái mới là bạn, nhưng một ngày nào đó không xa bạn sẽ dần dần trở thành cái cũ và chắc là như vậy. Xin lỗi đã giỡn đùa như thế, nhưng nó khá đúng như vậy.”
- “When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” — “Khi tôi 17 tuổi, tôi đã đọc một câu tục ngữ mà đại ý là ‘hãy sống mỗi ngày như là ngày cuối cùng của bạn, một ngày nào đó bạn sẽ thấy điều đó hầu như là đúng.’ Câu này làm tôi ấn tượng, và kể từ đó, trong suốt 33 năm qua, tôi đã nhìn vào kính mỗi sáng và tự hỏi: ‘Giả dụ hôm nay là ngày cuối cùng trong cuộc đời tôi, tôi sẽ phải làm gì mà tôi dự định làm trong ngày hôm nay?’ Và bất cứ khi nào câu trả lời là ‘không’ trong quá nhiều ngày, tôi biết là tôi cần phải thay đổi.”
- “Stay Hungry. Stay Foolish.” – “Cứ khao khát. Cứ ngu ngốc.”
TS. Lê Văn Út, ĐH Oulu, Phần Lan
‘You’ve got to find what you love,’ Jobs says
This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.
I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.
My third story is about death.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.
This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
A Collection of Inspirational Steve Jobs Quotes About Life, Design and Apple
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” – via
“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” – Wikiquote, as quoted in The Wall Street Journal (Summer 1993).
“We’ve gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.” – ABC News, Jobs on Mac OS X Beta
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
“I want to put a ding in the universe.”
“I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money.”
“Unfortunately, people are not rebelling against Microsoft. They don’t know any better.” – Wikiquote, Interview in Rolling Stone magazine, no. 684 (16 June 1994)
“Bill Gates‘d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.” – The New York Times, Creating Jobs, 1997
“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.” – YouTube
“My job is not to be easy on people. My jobs is to take these great people we have and to push them and make them even better.” – All About Steve Jobs
“We made the buttons on the screen look so good you’ll want to lick them.” – Wikiquote, as quoted in Fortune magazine (4 January 2000)
“Click. Boom. Amazing!” – Macworld keynote 2006
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Inc. Magazine
“That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works” – New York Times, The Guts of a New Machine, 2003
“Why join the navy if you can be a pirate?” – As quoted or paraphrased in Young Guns: The Fearless Entrepreneur’s Guide to Chasing Your Dreams and Breaking Out on Your Own (2009) by Robert Tuchman
“Innovation distinguishes between a leader and a follower.” – via
“I mean, some people say, ‘Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.’ And, you know, I think it wouldn’t be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that’s what I try to do.” – CNNMoney
“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.” – CNNMoney
“So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.” – CNNMoney
“When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself.
They’ll want to do what’s best for Apple, not what’s best for them, what’s best for Steve, or anybody else.” – via
“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.” – Fortune
“Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs’ Stanford Commencement Address
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.” – Think Different, narrated by Steve Jobs
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” – Fortune
“So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We just want to do it. Pay our salary, we’ll come work for you.’ And they said, ‘No.’ So then we went to Hewlett-Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet.” – Classic Gaming
“The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.” – Macworld
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs’ Stanford Commencement Address
“I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.” – Wikiquote, as quoted in Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company (2004) by Owen W. Linzmayer
“I’m as proud of what we don’t do as I am of what we do.” – Businessweek
“Quality is more important than quantity. One home run is much better than two doubles.” – Businessweek
“I’ve always wanted to own and control the primary technology in everything we do.” – The Seed of Apple’s Innovation
“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.” – The Seed of Apple’s Innovation
“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Businessweek, 1998
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” – Fortune, Nov. 9, 1998
“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
“It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.” – Playboy interview, 1985
“I feel like somebody just punched me in the stomach and knocked all my wind out. I’m only 30 years old and I want to have a chance to continue creating things. I know I’ve got at least one more great computer in me. And Apple is not going to give me a chance to do that.” – Playboy, 1987
“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” – Steve Jobs’ Stanford Commencement Address
“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” – Steve Jobs’ famous question to John Sculley, former Apple CEO
“The products suck! There’s no sex in them anymore!” – Businessweek
“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.” – As quoted in Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company (2004) by Owen W. Linzmayer
“If I were running Apple, I would milk the Macintosh for all it’s worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.” – Fortune, 1996
“You know, I’ve got a plan that could rescue Apple. I can’t say any more than that it’s the perfect product and the perfect strategy for Apple. But nobody there will listen to me.” – Fortune, 1995
“Apple has some tremendous assets, but I believe without some attention, the company could, could, could — I’m searching for the right word — could, could die.” – TIME, 1997